“In similar vein he made amusing plastic fruits, a gaudy tomato-shaped ketchup bottle for cafe tables, and a range of nasal sprays.” “He was patient and a perfectionist,” the obituary stated. He was an artist of sorts, and his medium was molded plastic. This was one of many molded plastic products that Pugh’s team designed in the roughly two decades he worked with Cascelloid. Per his 1994 obituary in The Independent, Pugh created a mold out of a combination of wood and lemon peel, recreated that mold with plaster, played with the shape as much as possible, and eventually came up with the perfect form. Pugh was the chief plastics designer for a company named Cascelloid, which was the only company in the United Kingdom-and one of only two companies in the world at the time-that had a machine that was able to blow plastic bottles into a molded shape. And ultimately, they came to the conclusion that a designer named Bill Pugh deserves the credit for coming up with the idea for this wonderful device. In 2015, Beach Packaging Design, an industrial design firm, did some digging into this curious object, which seems to be everywhere without much of an explanation as to how it became so common. So, that gets us about halfway there-squeezable plastic products were about to take over the kitchen. “Plastics are being used more and more in household items,” the article claimed, as it showed examples of such bottles being used for window cleaners and and dampening laundry about to be ironed. A 1953 Chicago Tribune article highlighting new ideas for household products from recent tradeshows showed off a few plastic squeeze bottles, along with a lemon squeezer shaped like a fish. Even before the lemon-shaped product took hold, the plastic squeeze bottle was gaining promise as a potential household tool. Simply: It’s usually not a beverage on its own, but an ingredient, which makes it a perfect match for squeeze bottles. (OK, limes are as well, but they’re kind of a similar deal.) But a big reason may have something to do with the specific use case for lemon juice. There’s no reason why lemons, specifically, have to be the only type of juice sold in a container that looks like the original product. ( Drew McLellan/Flickr) Why lemon juice is so perfect for this kind of container
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